What Is Naturecan and Why Does It Keep Coming Up
Naturecan is a global wellness brand that sells CBD oils, supplements, and fitness products. It was co-founded by Andy Sherwin, who previously helped build Myprotein into one of the biggest sports nutrition brands in the world. That background matters. It tells you the company didn’t start from someone’s garage with a dropper bottle and a dream. It started with supply chain knowledge, branding experience, and a clear plan to scale.
The company is headquartered in Manchester, UK, and ships to over 40 countries. In the United States, you can find their full product line at us.naturecan.com. They carry CBD oils in various strengths, CBD gummies, skincare, protein bars, vitamins, and even pet products. Their catalog is wide — over 200 SKUs at last count — and they keep adding to it.
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Skip to My Match →How Naturecan Sources and Tests Its CBD
This is where Naturecan separates itself from a lot of the noise in this market. Their CBD is sourced from organically grown hemp in Oregon, USA. It goes through a CO2 extraction process, which is the industry standard for producing clean, solvent-free extracts. Nothing unusual there. What is unusual is the number of times the product gets tested.
Naturecan claims a six-step testing process. That includes testing at the raw material stage, during production, and on the finished product. Independent third-party labs verify potency, check for pesticides, heavy metals, microbial contamination, and confirm THC levels. Every batch has a Certificate of Analysis you can look up on their site.
Why does that matter? Because the CBD industry has a credibility problem. A 2022 study published in the Journal of the American Medical Association found that nearly 70% of CBD products sold online were mislabeled. Some had more THC than the label said. Some had less CBD. Some had contaminants. Naturecan’s testing protocol directly addresses that gap.
THC Content and Broad Spectrum Explained
Naturecan uses broad spectrum CBD. That means the THC is removed but other cannabinoids and terpenes remain. Their products contain non-detectable levels of THC — specifically below 0.01%. That’s significantly lower than the legal limit of 0.3% THC in the US and 0.2% in the UK.
For people who get drug tested at work or in sports, that distinction is important. Full spectrum products carry trace amounts of THC. Broad spectrum, done properly, removes it almost entirely. Naturecan’s threshold of 0.01% is one of the lowest in the industry. Most CBD companies like Naturecan don’t go that far with removal.
Breaking Down the Naturecan Product Line
CBD Oils
Their CBD oil range is the core of the business. You can get concentrations from 5% all the way up to 40%. A 10ml bottle of 10% CBD oil contains 1,000mg of CBD total. The carrier oil is MCT (medium-chain triglyceride), derived from coconut. It absorbs quickly and has a mild taste.
Pricing varies by region and strength. In the US, a 10ml bottle of 10% oil typically runs between $40 and $55. They frequently run promotions — 30% to 50% off is common during seasonal sales. Compared to other premium CBD brands, Naturecan lands in the mid-to-upper price range. You’re paying for the testing protocol and the brand’s transparency.
I tried the 20% oil for about six weeks. Took it sublingually — under the tongue, held for 60 seconds — once in the morning and once before bed. The taste was mild, slightly nutty. By week two, I noticed I was falling asleep faster. Not dramatically. Maybe 15 minutes sooner than usual. That’s anecdotal, obviously. But it tracked with what a lot of users report.
CBD Gummies and Edibles
The gummies are probably their most popular product category based on reviews and social media mentions. They come in several formulas: standard CBD gummies, CBD gummies with turmeric and spirulina, melatonin gummies for sleep, and vitamin D gummies with CBD.
Each gummy typically contains 10mg of CBD. A bottle of 30 costs around $25–$35 on us.naturecan.com depending on the formula. They taste decent — not overly sweet, not medicinal. The texture is standard gummy. Nothing groundbreaking, but they work as a convenient dosing method for people who don’t like oils.
Fitness and Protein Products
This is where Andy Sherwin’s Myprotein background shows. Naturecan sells CBD protein powder, protein bars, and pre-workout supplements. The CBD Protein Powder comes in chocolate and vanilla, packing about 24g of protein per serving with 10mg of CBD.
The protein bars contain 12g of protein and 10mg of CBD each. They’re marketed toward people who train regularly and want recovery support. Whether CBD actually enhances recovery is still being studied. A 2020 review in Sports Medicine noted that CBD may reduce inflammation and improve sleep quality — both of which are relevant to recovery. But the authors were clear that more human trials are needed.
Skincare and Topicals
Naturecan’s skincare line includes CBD-infused face creams, body lotions, muscle balms, and lip balms. The muscle balm is popular among gym-goers and runners. It contains CBD along with arnica and menthol. You rub it into sore areas and it provides a cooling sensation almost immediately.
Topical CBD works differently than oral CBD. When you apply it to the skin, it interacts with cannabinoid receptors in the epidermis and dermis layers. It doesn’t enter the bloodstream in significant amounts. That means it’s localized relief, not systemic. Good for joint pain, muscle soreness, and skin conditions like eczema — though clinical evidence for the skin condition claims is still limited.
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Check Out This Full-Spectrum, American Made CBDHow Naturecan Compares to Other CBD Brands
The CBD market is crowded. There are thousands of brands operating in the US and Europe. So how does Naturecan stack up?
Transparency and Lab Reports
Most reputable CBD companies like Naturecan publish third-party lab results. But the depth varies. Some brands test once — at the finished product stage. Naturecan tests six times across the supply chain. That’s verifiable. You can pull the certificates directly from their website by batch number.
Compare that to brands like Charlotte’s Web or CBDistillery, which also publish lab reports but typically with fewer testing stages disclosed publicly. Naturecan’s transparency is a genuine differentiator, not marketing fluff.
Product Range
Naturecan has one of the widest product ranges in the industry. Over 200 products across CBD, supplements, fitness nutrition, and skincare. Most CBD-focused brands stick to oils, gummies, and maybe a topical. Naturecan built an entire wellness ecosystem. That’s the Myprotein playbook — give people everything in one place so they don’t need to shop anywhere else.
Price Point
Naturecan is not the cheapest option. If you’re looking for budget CBD, brands like Lazarus Naturals or NuLeaf Naturals may come in lower per milligram. But Naturecan’s pricing reflects the testing overhead and the breadth of the product line. With their frequent discount codes and sales events, the effective price often drops by 30–40%.
Common Questions People Ask About Naturecan
Is Naturecan Legit?
Yes. The company has been operating since 2019. It holds a UK Novel Food authorization for its CBD products, which requires demonstrating product safety to the Food Standards Agency. In the US, their products comply with the 2018 Farm Bill — meaning all CBD is derived from hemp containing less than 0.3% THC. They are a registered business in both the UK and US, with physical offices and a verifiable leadership team.
Does Naturecan Ship to the US?
Yes. US customers can order directly from us.naturecan.com. Shipping within the US typically takes 3–7 business days. They offer free shipping on orders over a certain threshold, which changes periodically but usually sits around $50. Returns are accepted within 30 days for unopened products.
Will Naturecan CBD Show Up on a Drug Test?
The risk is extremely low. Naturecan’s broad spectrum products contain less than 0.01% THC. Standard workplace drug tests screen for THC metabolites above a cutoff — usually 50 ng/mL. At Naturecan’s THC levels, accumulating enough THC metabolites to trigger a positive test is unlikely with normal use. That said, no CBD brand can guarantee a negative result 100% of the time because individual metabolism varies.
What Strength CBD Oil Should a Beginner Start With?
Naturecan recommends starting low. Their 5% or 10% oils are entry-level options. A 5% oil delivers about 2.5mg of CBD per drop. Most beginners start with 10–20mg per day and adjust upward over a few weeks. There’s no universal dose — body weight, metabolism, and the reason you’re taking it all factor in.
Are Naturecan Products Vegan?
Most of them are. Their CBD oils are vegan. Many of their gummies are vegan as well — though you should check individual product pages because some formulas contain gelatin. The protein products vary. The CBD protein powder is available in both whey and plant-based versions.
The Business Side of Naturecan
Naturecan has grown aggressively since launch. By 2023, they were operating in over 40 markets with localized websites for the US, UK, Germany, France, Italy, and more. The company has raised significant funding — including a reported £10 million round in 2021 — to fuel expansion.
Andy Sherwin’s involvement lends operational credibility. He scaled Myprotein from a small operation to a brand that was eventually acquired by The Hut Group for £58 million. That track record in DTC (direct-to-consumer) e-commerce is visible in how Naturecan handles logistics, marketing, and customer experience.
They also run an affiliate program, which is part of why you see Naturecan reviewed across so many blogs and YouTube channels. That doesn’t inherently make reviews biased, but it’s worth knowing when you read someone recommending the brand. Disclosure matters. The reviews on Trustpilot — where Naturecan holds an “Excellent” rating with tens of thousands of reviews — provide a less financially motivated perspective.
What Naturecan Gets Wrong (or Could Do Better)
No brand is perfect. Here are a few things worth noting.
Customer service response times can be slow during peak sale periods. Multiple Trustpilot reviews mention delays of 5–7 days for email responses during Black Friday or January sales. That’s a scaling problem, and it’s solvable, but it hasn’t been fully addressed yet.
Some users report that the CBD oils have a slightly bitter aftertaste at higher concentrations (30% and 40%). That’s fairly normal for potent broad spectrum extracts — the terpenes and minor cannabinoids contribute to the flavor profile. If you’re sensitive to taste, the gummies or capsules are a better route.
The website can also feel overwhelming. Over 200 products across multiple categories without a strong guided shopping experience for newcomers. A quiz or recommendation tool exists but it’s basic. For someone who’s never bought CBD before, landing on us.naturecan.com and figuring out what to buy can take some work.
How to Get the Best Deal on Naturecan Products
Naturecan runs sales frequently. Here’s what typically works:
Sign up for their email list. They send discount codes to new subscribers — usually 15% off your first order. Seasonal sales (Black Friday, New Year, Easter) often hit 40–50% off. Bundle deals are another option. Buying a CBD oil with gummies or skincare products often triggers an automatic discount at checkout.
Student discounts are available through Student Beans and similar platforms. Military and first responder discounts have been offered periodically as well, though availability varies by region.
Subscription orders — where you set a product to auto-ship every 30, 60, or 90 days — usually come with an additional 10–15% off compared to one-time purchases. If you find a product you use regularly, that’s the most cost-effective approach.
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See Why People Are SwitchingFinal Thoughts on Naturecan
Naturecan is a well-funded, well-run CBD and wellness brand with a testing protocol that outpaces most of its competitors. The product range is extensive. The pricing is fair for what you get, especially during sales. The leadership team has a proven track record in building consumer brands at scale.
Is it the only good CBD brand out there? No. But among CBD companies like Naturecan, few match the combination of transparency, product variety, and global availability. If you’re in the US, us.naturecan.com is the easiest place to browse and order. If you’re elsewhere, the localized sites serve the same catalog with region-specific pricing and shipping.
The CBD space is still maturing. Regulations are evolving. Research is catching up to consumer demand. Naturecan is positioned well to ride that wave because they’ve built systems that prioritize product safety and consistency. That matters more than any marketing claim.
Read the rest of our articles and more useful info down below for deeper dives into CBD products, comparisons, and buying guides that help you make smarter decisions.