What Is CBD American Shaman and Why Does It Keep Coming Up?
CBD American Shaman is a Kansas-based CBD company founded in 2015 by Vince Sanders. They sell tinctures, edibles, topicals, pet products, and more — all made with what they call “ultra-concentrated” hemp oil. The brand has over 300 franchise locations across the United States, which makes it one of the most physically accessible CBD retailers in the country. That franchise model is a big part of why you keep hearing the name.
Their main selling point is proprietary nanotechnology. The idea is that by shrinking CBD particles down to a nano size, the body absorbs them faster and more completely than standard CBD oil. Whether that claim holds up under scrutiny is something we’ll get into. But it’s the core of their marketing, and it’s what separates them from a lot of other brands on the shelf.
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Skip to My Match →If you’ve landed here, you’re probably trying to figure out whether CBD American Shaman is worth your money. Maybe you drove past one of their storefronts. Maybe someone recommended them. Either way, this article breaks down the company’s products, sourcing, lab testing, pricing, and reputation — all based on publicly available information and real customer patterns.
The Company Behind the Brand
Vince Sanders started CBD American Shaman after spending years in the industrial hemp space. He was involved in hemp farming and processing before CBD went mainstream. The company is headquartered in Kansas City, Missouri, and operates as both a direct-to-consumer brand through cbdamericanshaman.com and a franchise network spread across more than 30 states.
That franchise structure matters. Unlike companies that only sell online, CBD American Shaman puts physical stores in strip malls, shopping centers, and small-town main streets. Each franchisee buys product from the parent company and sells it locally. This means the in-store experience can vary. Some locations have knowledgeable staff. Others feel like they’re just moving inventory.
The company sources its hemp from farms in Kansas that are registered under the state’s industrial hemp program. They claim all hemp is non-GMO and grown without pesticides or herbicides. Their extraction method uses CO2, which is considered the industry standard for producing clean, solvent-free CBD oil.
How the Franchise Model Works
CBD American Shaman offers franchise packages starting around $25,000 to $80,000, depending on the type of location and territory. Franchisees get access to the full product line, branding materials, and some training. The company has been listed in Entrepreneur magazine’s Franchise 500 list multiple years running.
For consumers, this means availability is high. You don’t need to wait for shipping. You can walk into a store, talk to someone, and walk out with a product. That’s a genuine advantage for people who are new to CBD and want guidance before buying. But it also means quality control at the retail level depends on the individual franchise owner.
Product Line Breakdown
The product catalog at CBD American Shaman is large. Probably larger than most people expect. Here’s what they carry:
Tinctures and Water Solubles
Their most popular product is the Water Soluble Full Spectrum Hemp Oil. It comes in a 30mL bottle with 300mg or 450mg of CBD. The “water soluble” part ties back to their nanotechnology claim — the CBD is processed into particles small enough to dissolve in water, which theoretically increases bioavailability.
Standard tinctures are also available. These are oil-based, come in various flavors like natural, berry, and lemon, and use MCT oil as a carrier. Pricing for a 300mg tincture usually sits around $29.99 to $44.99 depending on the formulation and whether you’re buying in-store or online.
Edibles and Capsules
Gummies, candy, and soft gel capsules round out the ingestible options. The gummies typically contain 10mg to 25mg of CBD per piece. They also sell honey sticks, which are single-serve portions of CBD-infused honey. These tend to be popular as introductory products for people who don’t want to deal with droppers or measuring doses.
Topicals
CBD American Shaman carries lotions, salves, muscle rubs, and even a lip balm. Their topical line targets people dealing with localized discomfort — sore muscles, joint stiffness, dry skin. The muscle rub contains menthol alongside CBD, which gives that cooling sensation on contact. Prices range from $14.99 for smaller items to $59.99 for full-size tubs.
Pet Products
This is where the brand gets a lot of traction. Their pet line includes tinctures, treats, and shampoos formulated for dogs and cats. The pet tincture comes in bacon and other animal-friendly flavors. Many franchise locations report that pet products are among their best sellers. Pet owners dealing with aging animals or anxiety-prone dogs often gravitate toward these.
Specialty Items
You’ll also find bath bombs, pillow sprays, beard oil, and seasonal products. These rotate depending on the time of year and what the parent company decides to push. They’re not the core business, but they fill out the shelf and give franchisees more to work with.
Nanotechnology Claims: What the Science Actually Says
CBD American Shaman leans heavily on the word “nano.” Their marketing says nano-emulsified CBD is absorbed faster and at higher rates than traditional CBD oil. There is some published research supporting the idea that nano-emulsification can improve the bioavailability of lipophilic compounds like cannabinoids. A 2019 study in the journal Molecules found that nanoemulsion-based CBD showed improved absorption rates in simulated gastrointestinal conditions compared to conventional CBD oil.
But here’s the thing. “Improved bioavailability” doesn’t automatically mean “better results.” The human body is complicated. Absorption rates vary based on metabolism, body weight, what you’ve eaten, and a dozen other factors. No CBD company — including CBD American Shaman — has conducted large-scale, peer-reviewed clinical trials proving their specific nano formulation outperforms competitors in real-world conditions.
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Check Out This Full-Spectrum, American Made CBDThat doesn’t mean it’s snake oil. It means the science is early. Nano-emulsification is a legitimate pharmaceutical technique. It’s used in drug delivery systems beyond CBD. But the gap between “this technology exists and shows promise” and “this specific product will work 9x better” is wide. Take the marketing with a measured perspective.
Third-Party Lab Testing and Transparency
Lab testing is where CBD companies either build or lose credibility. CBD American Shaman publishes certificates of analysis (COAs) on cbdamericanshaman.com for most of their products. These COAs come from third-party laboratories and typically show cannabinoid profiles, terpene content, and results for contaminants like heavy metals, pesticides, and residual solvents.
On paper, this is good. Transparency in the CBD industry is still inconsistent. Many brands either don’t test at all or only test for cannabinoid potency without screening for contaminants. CBD American Shaman checks most of the right boxes here.
However, some consumers have noted that finding specific COAs on the website can be clunky. The navigation isn’t always intuitive. You may need to search by batch number or product name, and not every product page links directly to its lab results. This isn’t a dealbreaker, but it’s a friction point that better-designed competitors have solved.
How CBD American Shaman Compares to Other Brands
When you look at CBD companies like CBD American Shaman, you’re looking at a mid-range brand with high accessibility. They’re not the cheapest option. They’re not the most premium. They sit in a space where convenience, product variety, and physical retail presence are the main draws.
Pricing Comparison
A 300mg tincture from CBD American Shaman costs roughly $0.10 to $0.15 per milligram of CBD. For comparison, brands like Charlotte’s Web price similarly, while budget brands like CBDistillery or Lazarus Naturals come in closer to $0.04 to $0.08 per milligram. Premium brands like Joy Organics sit at $0.10 to $0.12 per milligram. So CBD American Shaman is on the higher end of mid-range.
You’re paying partly for the nanotechnology, partly for the franchise overhead, and partly for the convenience of in-store shopping. Whether that premium is worth it depends on what you value.
Product Variety
Few CBD companies like CBD American Shaman match their product range. With dozens of SKUs spanning tinctures, edibles, topicals, pet products, and specialty items, they cover nearly every use case. Some competitors specialize — maybe only tinctures, or only topicals — but CBD American Shaman goes wide.
Availability
This is their strongest competitive advantage. With 300+ locations, you can walk in, talk to someone, smell the products, and buy the same day. Online-only brands can’t replicate that. For first-time CBD users who feel overwhelmed by choices, that in-person experience has real value.
Common Questions People Ask About CBD American Shaman
Is CBD American Shaman Legit?
Yes. They’re a registered business with a physical headquarters, a franchise network regulated by the FTC, and publicly available lab results. They’ve been operating since 2015, which gives them more track record than many CBD brands that launched during the 2018-2019 boom and have since disappeared.
Will CBD American Shaman Products Make You Fail a Drug Test?
Their full-spectrum products contain up to 0.3% THC, which is the legal limit under federal law. While this is a trace amount, there is a small but real risk of triggering a positive result on a THC-sensitive drug test, especially with daily use over time. If drug testing is a concern, their broad-spectrum or isolate options carry less risk, though no CBD product can guarantee a negative test result with absolute certainty.
How Long Does It Take for Their Products to Work?
Tinctures taken sublingually — held under the tongue for 60 to 90 seconds — typically produce noticeable effects within 15 to 45 minutes. Edibles take longer, usually 45 minutes to 2 hours, because they pass through the digestive system. Topicals work locally and onset varies based on the area of application and skin thickness. The nano-emulsified water solubles are marketed as working faster, potentially within 10 to 20 minutes, though individual results vary.
Can You Buy CBD American Shaman Products Online?
Yes. The full catalog is available through cbdamericanshaman.com. They ship to all 50 states. Online orders often come with subscription discounts — typically 15% to 25% off if you set up auto-delivery. Free shipping thresholds have changed over time, so check the site for current policies.
Are There Any Complaints?
The Better Business Bureau lists CBD American Shaman with a mix of reviews. Most complaints center on franchise-level customer service issues rather than product quality. Some customers have reported inconsistent experiences between locations. A handful of reviews mention products not producing the expected effects, which is common across the entire CBD industry given how individually variable cannabinoid response can be.
Who Is CBD American Shaman Best For?
This brand works well for a few specific types of buyers:
People who want to shop in person. If the idea of buying CBD online without seeing or smelling the product first feels uncomfortable, their retail locations solve that problem. Staff can walk you through options, suggest dosages, and answer questions face to face.
Pet owners. Their pet line is robust and one of the more established in the market. The flavored tinctures and treats are formulated specifically for animals, not just repackaged human products at lower doses.
People interested in water-soluble CBD. If the bioavailability angle appeals to you and you want a product designed to mix into drinks or absorb faster, their nano formulations are a reasonable place to start.
First-time CBD users. The combination of physical stores, knowledgeable staff (at good locations), and a wide product range makes the onboarding process easier than navigating a crowded online marketplace alone.
What to Watch Out For
No brand is without issues. A few things to keep in mind with CBD American Shaman:
Price per milligram is above average. You can find equivalent potency for less money from online-only brands that don’t carry franchise overhead. If budget is a primary concern, do a cost comparison before committing.
Franchise quality varies. A five-star location in Austin might operate differently than a struggling shop in a rural strip mall. Read local reviews before visiting a specific store. The parent company sets product standards, but the retail experience is franchise-dependent.
Marketing can overstate the science. The nanotechnology claims aren’t false, but they’re presented in a way that sometimes implies more certainty than the current research supports. Stay informed. Read the lab results yourself. Don’t rely solely on in-store sales pitches.
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See Why People Are SwitchingFinal Thoughts on CBD American Shaman
CBD American Shaman occupies a specific niche in the CBD market. They’re not the cheapest. They’re not making wild miracle claims. They’re a franchise-based, mid-range brand with good product variety, reasonable transparency, and the biggest physical retail footprint in the American CBD space. For certain buyers — especially those who value in-person shopping and want a wide selection — they’re a solid option.
The nanotechnology angle is interesting but not proven at a clinical level. The lab testing is available but could be more user-friendly on the website. The pricing is fair if you factor in convenience, but expensive if you’re purely comparing milligram-to-dollar ratios against online competitors.
At the end of the day, CBD is personal. What works for one person may not work for another. If CBD American Shaman is accessible to you and the product line matches what you’re looking for, it’s a legitimate brand worth trying. Just go in with realistic expectations, check the COAs, and start with a lower dose to see how your body responds.
Read the rest of our articles and more useful info down below for deeper comparisons, dosage guides, and reviews of other top CBD brands on the market right now.